trendd: Great instillation. Looks fast. Even in park. The 450hp 2012 C-Class Coupe. “To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.” Advertising Agency: BBDO, Toronto, Canada SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno Art Director: Jonathan Guy Copywriter: Frank Macera Agency Producer: Kathie Hintsa Account Directors: Steve Groh, Adam Lang Account Supervisor: Diana Nelson Photography: Philip Rostron, Instil Productions Inc. Production: Philip Rostron, Instil Productions Inc. / Hotsets Film Event Company: Newad Inc. (via Mercedes-Benz: Blur | Ads of the World™)
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trendd:

Great instillation.

Looks fast. Even in park. The 450hp 2012 C-Class Coupe.

“To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.”

Advertising Agency: BBDO, Toronto, Canada
SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Jonathan Guy
Copywriter: Frank Macera
Agency Producer: Kathie Hintsa
Account Directors: Steve Groh, Adam Lang
Account Supervisor: Diana Nelson
Photography: Philip Rostron, Instil Productions Inc.
Production: Philip Rostron, Instil Productions Inc. / Hotsets Film
Event Company: Newad Inc.

(via Mercedes-Benz: Blur | Ads of the World™)

(via antleragency)

Source: adsoftheworld.com

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    Like this one a lot. A lot of marketing is taking the “out there 3D” style communication to grab attention out of the...
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    *** I want to walk by that parking spot - imagine how trippy it would be
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  21. This was featured in #Advertising
  22. trendd posted this