trendd: Great instillation. Looks fast. Even in park. The 450hp 2012 C-Class Coupe. “To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.” Advertising Agency: BBDO, Toronto, Canada SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno Art Director: Jonathan Guy Copywriter: Frank Macera Agency Producer: Kathie Hintsa Account Directors: Steve Groh, Adam Lang Account Supervisor: Diana Nelson Photography: Philip Rostron, Instil Productions Inc. Production: Philip Rostron, Instil Productions Inc. / Hotsets Film Event Company: Newad Inc. (via Mercedes-Benz: Blur | Ads of the World™)
Pop-upView Separately

trendd:

Great instillation.

Looks fast. Even in park. The 450hp 2012 C-Class Coupe.

“To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.”

Advertising Agency: BBDO, Toronto, Canada
SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Jonathan Guy
Copywriter: Frank Macera
Agency Producer: Kathie Hintsa
Account Directors: Steve Groh, Adam Lang
Account Supervisor: Diana Nelson
Photography: Philip Rostron, Instil Productions Inc.
Production: Philip Rostron, Instil Productions Inc. / Hotsets Film
Event Company: Newad Inc.

(via Mercedes-Benz: Blur | Ads of the World™)

(via antleragency)

Source: adsoftheworld.com

179 Notes/ Hide

  1. weeklyspectator reblogged this from edvoyleskia
  2. veronicaacosta reblogged this from trendd
  3. inderdeepgill reblogged this from trendd and added:
    Like this one a lot. A lot of marketing is taking the “out there 3D” style communication to grab attention out of the...
  4. liiintz reblogged this from trendd
  5. naywong reblogged this from trendd
  6. ferdowsi reblogged this from trendd
  7. gnifle reblogged this from trendd
  8. theboyinafedorahat reblogged this from trendd
  9. thezebron reblogged this from trendd
  10. derekmisler reblogged this from trendd
  11. volkanhoscan reblogged this from trendd
  12. moshinket reblogged this from trendd
  13. pixelmarshmallows reblogged this from trendd
  14. creativerendez-vous reblogged this from trendd
  15. marcthereblogger reblogged this from trendd
  16. mmmpineapples reblogged this from trendd
  17. michellecee reblogged this from trendd and added:
    *** I want to walk by that parking spot - imagine how trippy it would be
  18. suffianr reblogged this from trendd
  19. papawan reblogged this from trendd